Aligned Elite Sports uses scientific identity profiling and AI to unlock peak performance in elite athletes and coaches.
Paul Veth is a serial entrepreneur with 23+ years of experience guiding 500+ performers through identity-driven growth in sport and business.
Paul Veth started his entrepreneurial journey at age 20. Before building companies, he performed alongside Hardwell and Afrojack in the Dutch dance scene, learning firsthand what it takes to perform at the highest level under real pressure. That experience wasn't a detour. It became the foundation. After a decade in corporate management and four companies built, Paul shifted his focus to the arena where identity and performance intersect most visibly: elite sport. He has guided more than 500 entrepreneurs and performers in understanding how their personality, values, and motivation shape their results. Now, through Aligned Elite Sports, he combines that depth of human insight with AI technology, building tools that give athletes and coaches a scientific profile of who they are and how that drives or limits their performance. Carl Hoefkens, Head Coach of NAC Breda, puts it simply: 'For high performance, you need Paul.'
Most performance programs tell athletes what to do. Paul's approach starts one layer deeper, with who you are. Because when your training, mindset, and competition strategy are aligned with your identity, performance stops being forced and starts being inevitable.
23+ years of guiding high performers, 500+ individuals coached, and direct endorsement from elite football at the highest Dutch professional level.
Aligned Elite Sports combines scientific personality profiling with AI to help elite athletes, coaches, and sports organizations understand how identity drives performance. The platform reveals what type of athlete you are, how your values affect your results, and where the gap between your potential and your performance actually lives.
Primarily for elite athletes and high-level coaches who already perform at a serious level but know something is still misaligned. Also built for sports federations, academies, and ambitious athletes who want a science-backed, identity-first approach to development, not another one-size-fits-all mental performance program.
Most mental coaching is generic. Aligned Elite Sports starts with a scientific identity profile unique to each athlete, then uses AI to connect that profile directly to performance patterns. The result is a personal strategy, not a universal framework. Founder Paul Veth has applied this approach across 500+ performers over 23+ years.
It starts with a scientific identity profile, mapping your personality, values, and motivation. AI then connects that profile to your performance context, surfacing specific insights and gaps. From there, athletes and coaches work with a personalized framework. Organizations can integrate profiling into existing programs at scale.
Athletes gain a clear, science-backed understanding of how their identity shapes their training, competition behavior, and mental performance, and a precise strategy to close the gap between potential and results. Coaches gain structured insight into each athlete's wiring, enabling communication and guidance that actually works for that individual.
If you're an elite athlete, coach, or sports organization and you know that generic mental performance programs aren't the answer, this is where we start. Paul Veth has spent 23+ years helping performers close the gap between who they are and how they perform. The science is in place. The AI is built. The only missing piece is your profile.
Scientific identity profiling, AI-powered performance insights, and coaching frameworks built around who you actually are as an athlete.
A deep identity profile that reveals what type of athlete you are. Personality, values, motivation, sport profile, vulnerability map, action plan. 30+ page report, ready in 25 minutes.
For: Elite athletes who want to understand how their identity drives or limits their performance. Coaches who want a scientific foundation for their players.
€250 / $299
A personal AI coach that knows your athlete profile, values, and pressure points. Daily check-ins, energy tracking, monthly calibration, deep-dive modules, community access.
For: Athletes who completed the intake assessment and want ongoing identity-driven performance support.
€50/month